{"id":10647,"date":"2025-06-02T10:43:38","date_gmt":"2025-06-02T10:43:38","guid":{"rendered":"https:\/\/ms-gastro.srv.vocento.in\/gsr2025\/?p=10647"},"modified":"2025-09-17T14:39:02","modified_gmt":"2025-09-17T14:39:02","slug":"andorra-presenta-un-pla-estrategic-per-posicionar-se-gastronomicament-como-el-pais-de-la-cuina-dalta-muntanya","status":"publish","type":"post","link":"https:\/\/www.grupgsr.com\/ca\/andorra-presenta-un-pla-estrategic-per-posicionar-se-gastronomicament-como-el-pais-de-la-cuina-dalta-muntanya\/","title":{"rendered":"Andorra aposta per posicionar-se com el pa\u00eds de la cuina d\u2019alta muntanya"},"content":{"rendered":"<p><strong>La cuina d\u2019alta muntanya s\u2019ha convertit en l\u2019eix vertebrador del nou Pla Gastron\u00f2mic d\u2019Andorra, una fulla de ruta estrat\u00e8gica impulsada per Andorra Turisme amb l\u2019assessorament de Vocento Gastronomia. L\u2019objectiu \u00e9s clar: refor\u00e7ar la gastronomia com a elements identitari del Principat i consolidar el seu posicionament com a destinaci\u00f3 gastron\u00f2mica de refer\u00e8ncia internacional.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>La presentaci\u00f3, celebrada a Andorra la Vella, va estar encap\u00e7alada pel ministre de Turisme i Comer\u00e7, <strong>Jordi Torres<\/strong>, que va destacar que es tracta \u201cd\u2019una proposta ambiciosa en l\u2019\u00e0mbit de la cuina andorrana, que vol donar valor al producte local i projectar-lo m\u00e9s enll\u00e0 de les nostres fronteres\u201d. Una ambici\u00f3 avalada per les dades: segons el director general d\u2019Andorra Turisme, <strong>Betim Budzaku<\/strong>, el nombre de visitants que trien el pa\u00eds per motius gastron\u00f2mics s\u2019ha duplicat en l\u2019\u00faltima d\u00e8cada, i les enquestes del 2024 van situar la restauraci\u00f3 andorrana en una nota mitjana de 8,1 sobre 10.<\/p>\n<p>&nbsp;<\/p>\n<p>El Pla Gastron\u00f2mic articula les seves accions al voltant de tres eixos fonamentals: el territori, el producte i les persones. Sota el concepte de Gastronomia d\u2019Alta Muntanya, es vol reflectir tant la singularitat geogr\u00e0fica del pa\u00eds com la riquesa dels seus productes de proximitat i el comprom\u00eds del sector amb una cuina sostenible, contempor\u00e0nia i amb una forta identitat local.<\/p>\n<p>&nbsp;<\/p>\n<p>Entre les mesures previstes per al 2025 destaquen:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Un programa de formaci\u00f3 per a xefs<\/strong>, sommeliers i equips de sala, amb la participaci\u00f3 de reconeguts professionals del sector, des de cuiners fins a periodistes i experts en distribuci\u00f3.<\/li>\n<li>La creaci\u00f3 del<strong> Campus Andorra Or\u00edgens<\/strong>, una trobada immersiva per als professionals m\u00e9s compromesos amb la cuina del pa\u00eds.<\/li>\n<li>Un calendari de <strong>presentacions internacionals<\/strong> en ciutats com Barcelona, Madrid o el sud de Fran\u00e7a, amb experi\u00e8ncies gastron\u00f2miques liderades per xefs andorrans en col\u00b7laboraci\u00f3 amb referents locals.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>\u201cL\u2019aprenentatge compartit \u00e9s essencial per projectar-nos globalment\u201d, va afirmar <strong>Jordi Parra<\/strong>, director de Grup GSR i xef executiu de Vocento Gastronomia, subratllant el paper de la formaci\u00f3 com a motor de futur.<\/p>\n<p>&nbsp;<\/p>\n<p>El pla tamb\u00e9 contempla un pilar clau: la comunicaci\u00f3 del valor de la cuina andorrana a trav\u00e9s dels seus propis protagonistes. En aquest sentit, s\u2019han nomenat els set ambaixadors gastron\u00f2mics del pa\u00eds, que seran la veu de la cuina i dels productes d\u2019Andorra m\u00e9s enll\u00e0 de les seves fronteres: els xefs <strong>Marcel Besol\u00ed<\/strong> (Celler d\u2019en Toni), <strong>Carles Flinch<\/strong> (Can Manel), <strong>Jordi Grau<\/strong> (Ibaya*), <strong>Jos\u00e9 Antonio Guillermo<\/strong> (Odetti Bistr\u00f3), <strong>Victoria Kemerer<\/strong> (K\u00f6kosn\u00f8t), <strong>Rodrigo Mart\u00ednez<\/strong> (Be\u00e7) i el productor <strong>Gerard Mart\u00ednez<\/strong> (Ramaders d\u2019Andorra).<\/p>\n<p>&nbsp;<\/p>\n<p>La jornada de presentaci\u00f3 es va completar amb una experi\u00e8ncia pr\u00e0ctica sota el t\u00edtol \u201cTerritori i talent\u201d, un men\u00fa a quatre mans entre el xef andorr\u00e0 Jordi Grau (Ibaya*, Soldeu) i Paolo Casagrande (Lasarte***, Barcelona). Al restaurant estrellat de l\u2019Sport Hotel Hermitage, tots dos cuiners van oferir a premsa i prescriptors una proposta que va posar en valor els productes d\u2019alta muntanya \u2013com bolets, isard, perdiu o cabrit\u2013 i va demostrar el potencial de la cuina andorrana quan s\u2019obre al di\u00e0leg i la complicitat amb altres grans cuines.<\/p>\n<p>&nbsp;<\/p>\n<p>Amb aquest <strong>Pla Gastron\u00f2mic<\/strong>, Andorra inicia una nova etapa en la projecci\u00f3 de la seva identitat culin\u00e0ria, constru\u00efda sobre l\u2019autenticitat dels territoris de muntanya i amb l\u2019ambici\u00f3 de situar-se en el mapa internacional de la gastronomia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cuina d\u2019alta muntanya s\u2019ha convertit en l\u2019eix vertebrador del nou Pla Gastron\u00f2mic d\u2019Andorra, una fulla de ruta estrat\u00e8gica impulsada per Andorra Turisme amb l\u2019assessorament de Vocento Gastronomia. L\u2019objectiu \u00e9s&#8230;<\/p>\n","protected":false},"author":6343,"featured_media":10640,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[288,303],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Andorra aposta per posicionar-se com el pa\u00eds de la cuina d\u2019alta muntanya - grup gsr<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.grupgsr.com2025\/ca\/andorra-presenta-un-pla-estrategic-per-posicionar-se-gastronomicament-como-el-pais-de-la-cuina-dalta-muntanya\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Andorra aposta per posicionar-se com el pa\u00eds de la cuina d\u2019alta muntanya - grup gsr\" \/>\n<meta property=\"og:description\" content=\"La cuina d\u2019alta muntanya s\u2019ha convertit en l\u2019eix vertebrador del nou Pla Gastron\u00f2mic d\u2019Andorra, una fulla de ruta estrat\u00e8gica impulsada per Andorra Turisme amb l\u2019assessorament de Vocento Gastronomia. 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