The new Navarra DO wines delight and refresh Barcelona “at their peak”
The presentation was organized by grup gsr – produccions de gastronomia
16/05/2011
The Regulatory Board of the Navarra DO (the guarantee of origin from Navarra), one of the main DO’s in the country, presented on Monday in Barcelona its new wines. The aim was to get consolidated in the Catalan market and invite the guests to “rediscover the rosé wine”, as well as taste their red ones, which are “at their peak”, according to Pilar Rubio, the president of this DO.
The wines were served with some of the top products of Reyno Gourmet, a brand also covering the wines from Navarra, and the DO delighted, refreshed and surprised with its new products nearly 400 professionals from the gastronomy and enology spheres who came into Hotel Majestic to allow themselves to be seduced by Navarra.
This wine show enjoyed the presence of the most iconic wineries: Bodega Otazu, Bodegas Beramendi, Bodegas Irache, Bodegas Pago de Larrainzar, Bodegas Malón de Echaide, Tandem, Bodega de Sarria, Bodega Inurrieta, Alex Viñedos de Calidad, Bodegas Viña Valdorba, Aroa Bodegas, Bodegas Pagos de Aráiz, Bodegas Marqués de Montecierzo, Bodegas Ochoa, Bodegas Azul y Garanza, Bodegas Alconde, Bodegas y Viñedos Alzania and Bodegas Marcos Real.
Those present at the event could enjoy, together with the versatility of the rosé, the white, the red and the sweet wines, a live demonstration of how the white asparagus is peeled and tasted at the height of the season, as well as the presence of two different cheeses with Navarra DO: the Roncal cheese —the first Spanish cheese with DO— and the Idiazabal cheese. All these products, fit in the Reyno Gourmet firm, were presented by the chef José María Jiménez, from the Marisol de Cadreita restaurant.
Catalonia is the third domestic market of this guarantee of origin, both for consumption reasons and its shop window function, since the fact of being consumed there gives them much prestige, according to Gacía-Granero.
However, in view of the need to grow, the Navarra DO has focused its attention on some overseas markets, such as Germany, United Kingdom, Switzerland, USA and Holland, thanks to which they have managed to increase the sales in the last years.
As well as going abroad, and with the wish to expand their domestic target audience, the Navarra DO has started developing a series of actions earmarked for young people between 25 and 45 years old, in order to achieve the fact of drinking wine to be something usual in their leisure time. According to Jordi Vidal, the Navarra DO’s managing director, they are trying to provide their wines with a free-and-easy and younger image through English, with slogans like “I feel wine” for their red wines, or “Be Pink” for their rosé wines.
They have also carried out activities like wine and ecologic food pairing, the Wine Night —which will take place in June and September in Pamplona, Tudela and San Sebastian—, and the School of Wine —an introduction to enology for everyone interested in the subject—.
The wines were served with some of the top products of Reyno Gourmet, a brand also covering the wines from Navarra, and the DO delighted, refreshed and surprised with its new products nearly 400 professionals from the gastronomy and enology spheres who came into Hotel Majestic to allow themselves to be seduced by Navarra.
This wine show enjoyed the presence of the most iconic wineries: Bodega Otazu, Bodegas Beramendi, Bodegas Irache, Bodegas Pago de Larrainzar, Bodegas Malón de Echaide, Tandem, Bodega de Sarria, Bodega Inurrieta, Alex Viñedos de Calidad, Bodegas Viña Valdorba, Aroa Bodegas, Bodegas Pagos de Aráiz, Bodegas Marqués de Montecierzo, Bodegas Ochoa, Bodegas Azul y Garanza, Bodegas Alconde, Bodegas y Viñedos Alzania and Bodegas Marcos Real.
Those present at the event could enjoy, together with the versatility of the rosé, the white, the red and the sweet wines, a live demonstration of how the white asparagus is peeled and tasted at the height of the season, as well as the presence of two different cheeses with Navarra DO: the Roncal cheese —the first Spanish cheese with DO— and the Idiazabal cheese. All these products, fit in the Reyno Gourmet firm, were presented by the chef José María Jiménez, from the Marisol de Cadreita restaurant.
Catalonia is the third domestic market of this guarantee of origin, both for consumption reasons and its shop window function, since the fact of being consumed there gives them much prestige, according to Gacía-Granero.
However, in view of the need to grow, the Navarra DO has focused its attention on some overseas markets, such as Germany, United Kingdom, Switzerland, USA and Holland, thanks to which they have managed to increase the sales in the last years.
As well as going abroad, and with the wish to expand their domestic target audience, the Navarra DO has started developing a series of actions earmarked for young people between 25 and 45 years old, in order to achieve the fact of drinking wine to be something usual in their leisure time. According to Jordi Vidal, the Navarra DO’s managing director, they are trying to provide their wines with a free-and-easy and younger image through English, with slogans like “I feel wine” for their red wines, or “Be Pink” for their rosé wines.
They have also carried out activities like wine and ecologic food pairing, the Wine Night —which will take place in June and September in Pamplona, Tudela and San Sebastian—, and the School of Wine —an introduction to enology for everyone interested in the subject—.
