Opening of the “Victoria Nights”
Event organized by GSR Andalusia
27/06/2010
The presentation of the “Victoria Nights” took place today. This initiative, which has come true thanks to the agreement of collaboration between Victoria beers and the Contemporary Art Centre, will allow all the exhibitions offered by the centre to be open to the public, in extended timetable, until midnight.
Jesús Nieto, the commercial responsible for the brewery, pointed out that “the bet by the renewed beer from Málaga is to assume a commitment with the culture and the creation made in Málaga, giving back to Victoria the importance that it has had during the contemporary history of the town”. Mario Contreras also thanked Victoria for “its bet on the culture from Málaga, even more significant in such an important moment for the town, which is candidate for Capital of the Culture 2016”. María Gámez, delegate of the Junta de Andalucía in Málaga, emphasized “the wise move to give a new existence to a brand so firmly rooted to the town” thanking “the opening of this new space of cultural leisure”.
Victoria Lounge, a new leisure space for Málaga
The inauguration of Victoria Lounge is the first activity carried out in the new space and David Delfín was the one in charge of making the evening pleasant with an original musical selection before more than 200 guests. There will be an enjoyable musical programme in charge of many DJ’s of worldwide accepted prestige. There will also be other activities in the new space, with the development of the cycle called “Malagueños y Exquisitos” on Sundays, where the sounds on which many DJ’s from Málaga are working will be able to be heard. These experiences will be enriched with different kinds of other cultural activities, especially focusing on those developed by local artists and creators and relying mainly on phenomenons of contemporary creation.
“The aim of the developing of these cycles is to promote the relations between the local cultural agents, transforming Victoria Lounge into a cultural meeting point”, those responsible for the brand said. The bet on culture is the new objective set by a renewed Victoria beer, which went out into the street to show its new image. The communication has a clearly auto-referential and renewed objective: updating the image of the mythical beer from Málaga, but without losing its identity features that have made it so popular in Málaga from the moment it was created, on the day of Victoria, the patroness of the town, in 1928.
Jesús Nieto, the commercial responsible for the brewery, pointed out that “the bet by the renewed beer from Málaga is to assume a commitment with the culture and the creation made in Málaga, giving back to Victoria the importance that it has had during the contemporary history of the town”. Mario Contreras also thanked Victoria for “its bet on the culture from Málaga, even more significant in such an important moment for the town, which is candidate for Capital of the Culture 2016”. María Gámez, delegate of the Junta de Andalucía in Málaga, emphasized “the wise move to give a new existence to a brand so firmly rooted to the town” thanking “the opening of this new space of cultural leisure”.
Victoria Lounge, a new leisure space for Málaga
The inauguration of Victoria Lounge is the first activity carried out in the new space and David Delfín was the one in charge of making the evening pleasant with an original musical selection before more than 200 guests. There will be an enjoyable musical programme in charge of many DJ’s of worldwide accepted prestige. There will also be other activities in the new space, with the development of the cycle called “Malagueños y Exquisitos” on Sundays, where the sounds on which many DJ’s from Málaga are working will be able to be heard. These experiences will be enriched with different kinds of other cultural activities, especially focusing on those developed by local artists and creators and relying mainly on phenomenons of contemporary creation.
“The aim of the developing of these cycles is to promote the relations between the local cultural agents, transforming Victoria Lounge into a cultural meeting point”, those responsible for the brand said. The bet on culture is the new objective set by a renewed Victoria beer, which went out into the street to show its new image. The communication has a clearly auto-referential and renewed objective: updating the image of the mythical beer from Málaga, but without losing its identity features that have made it so popular in Málaga from the moment it was created, on the day of Victoria, the patroness of the town, in 1928.
