Mesa Tendencias (Sao Paulo, Brazil)
Spanish cuisine conquers Brazil with the Mesa Tendencias (Table Trends) congress: “Spain-Brazil: the last gastronomic frontier”
The gastronomic congress Mesa Tendencias (Table Trends): “Spain-Brazil: the last gastronomic frontier”, organised by grup gsr-produccions de gastronomia, took Spain’s best chefs to Sao Paolo as well as many autonomous community and industry company representatives. The group of chefs was lead by Ferran Adrià, Juan Mari Arzak and Martín Berasategui and also counted on the irreplaceable participation of Dani García, Joan Roca, Paco Roncero, Andoni Luis Aduriz, Marcos Morán, Chrisitan Escribà, Angel León, Francis Paniego, Josean Martínez Alija and Nando Jubany among others. The best Brazilian cooks of today also took part in the congress (Alex Atala, Claude Troisgros, Mara Salles, Helena Rizzo, Sergio and Javier Torres, Rodrigo Oliveira, Ana Luiza Trajano, Frédéric Blau, Beto Pimentel and Tereza Paim).
The Congress was inaugurated with a magnificent charity dinner, “The Dinner of the Century”, prepared for the first time ever by all the Spanish chefs together. Among the many dishes on the menu, worthy of mention are the gorgonzola moshi (El Bulli), the caramelized mille-feuille (Martín Bersategui), tuna in red hot coal scales (Arzak) or the goose who lays golden eggs (El Poblet). Also attending the dinner, which collected 120,000 Euros at a price of 2,500 Euros a head, was Brazil’s Minister of Defence and Spanish Ambassador in Brazil Ricardo Peyró. All the funds collected at the dinner were given to different NPOs committed with helping feed the children living in favelas.
As well as the speeches, conferences and debates, the congress also put on traditional Spanish cuisine tastings at the Senac University, Spanish D.O. wine tastings and a trade-fair area with an important presence of Spanish food and agricultural products as well as leading industry companies.
The Spanish products fair, which took place in parallel throughout the whole week, closed with a spectacular barbeque cooked live by the well known Galician chef and business man based in Brazil, Belarmino Iglesias, owner of the international restaurant chain specialising in Rubaiyat meat.
Ferran Adrià highlighted the paramount importance of this congress as a generator of “a new and decisive market for the Spanish food and farming as well as the tourism industry”. Adrià closed the congress with a mass audience extraordinary master class where he showed El Bulli’s latest “video-art” as well as presenting the latest techniques developed in 2008 by the genius chef. There were also live conferences by Andoni Luis Aduriz, Christian Escribà, Marcos Morán, Ángel León and famous Brazilian chef Alex Atala.
The congress, that registered unprecedented visitor and media success, has represented “a before and an after” of commercial gastronomic and food relations between Spain and Brazil, an emerging market with of over 200 million people.