Mercat de Mercats will fill Barcelona again
The fair was conceived and produced by Grup gsr
21/10/2011 13:00 -
23/10/2011 20:00
The second Mercat de Mercats —Market of Markets— is already running and will inundate the town centre of Barcelona in just two weeks with a prediction of 200 000 visitors. This markets fair aims to approach to the citizens the 39 food markets in the city, the quality and local producers, the catering business and the sommeliers’ world. It will take place from the 21st until the 23rd of October between Avinguda de la Catedral and Avinguda Francesc Cambó, with the objective of bringing the markets in Barcelona and the local produce closer to the people.
The venue is a big attractive space, recreational and teaching at the same time, consisting of several stalls. One of the most outstanding features will be the variety of local produce, which was described by Sònia Recasens, the Deputy Mayor of Economy, Business and Work, as the “greatest token of promotion of the markets in Barcelona and the agroalimentary sector” in Catalonia.
Recasens highlighted the role of Barcelona as a meeting point through its markets, which are, according to her words, a powerful economical driving force that receives 65 million visits every year.
During the presentation of Mercat de Mercats, already consolidated with this second fair, one could also listened the words by Josep Maria Pelegrí, Councillor of Agriculture, and Raimond Blasi, Councillor of Trade, Consumption and Markets, who asserted that “this fair is an opportunity to learn how to eat healthily, buying and tasting quality local produce.
The three of them focused on the novelties and improvements of this new fair. Mercat de Mercats will have a new main character: the Catalan cuisine through its Corpus and the wish to be declared intangible heritage of humanity by UNESCO. The fair incorporates, as well, one of the most renowned products in the country, wine, with its several guarantees of origin.
Moreover, the fair will be more comfortable and accessible, thanks to an easier and better-distributed circuit that will enjoy the presence of more than 130 agents:
• 31 stalls of varied products from the markets in Barcelona
• 51 local quality producers with guarantee-of-origin products
• 16 wine and cava wineries from Catalonia
• 12 market bars and restaurants from the city
• 27 prestigious chefs from all Catalonia
• Dozens of interesting activities suitable for everybody, which will be organized by the Costa Brava-Girona Tourist Board
• A guest region: Galicia, represented by several delicious wines from the guarantee of origin of Ribeiro
Pelegrí stated that Mercat de Mercats is a “model and pioneering” initiative and an “exclusive cocktail” that is possible partly thanks to the joint work by the civil service and the private companies.
The event is organized by the Institut Municipal de Mercats de Barcelona and the institutional collaboration of the Department of Agriculture, Stockbreeding, Phishing, Food and Natural Environment (through Prodeca); the Consortium of Trade, Handicrafts and Fashion of Catalonia —attached to the Department of Company and Work—; and the Council of Barcelona.
The private sector was also represented by sponsoring companies: Moritz, TAU-Icesa, the Costa Brava-Girona Tourist Board and the Guarantee of Origin of Ribeiro, whereas the Catalan company Grup gsr – producions de gastronomia is in charge of the conceptualization, the design, and the general coordination of the event.